Elevate Your Website Rankings

Watch your search engine rankings go up with LPH submissions. With the LPH Search Engine Submissions Program we:

  • Take the time to understand your business and what sets you apart
  • Interview your marketing person to understand your products and services
  • Perform a key word analytic process and then develop Search Engine Optimized Meta tags
  • Do periodic submissions to all the major search engines
  • Provide Monthly Comprehensive Search Engine Ranking Reports

These program activities make your website more visible with the search engines, securing higher rankings, and creating more web traffic.

Pump Up Your Website Business

The LPH Internet Marketing program:

  • Employs Search Engine Optimized marketing copy to bump up rankings
  • Effectively presents your company's USP - Unique Selling Position
  • Sets your business apart from the competition
  • Converts more visitors into new customers
  • Increases sales volume and lowers the cost of acquiring new customers

By having search engine optimized marketing copy that describes your business effectively, visitors to you site will not just stop, but stop and shop—knowing why your business has the best offerings.

Rise to the Search Engine Pinnacle

LPH Schema Microdata Program.

Schema is a type of Microdata that makes it easier for search engines to interpret the information on your web pages more effectively, allowing them to serve relevant results to users based on search queries.

How LPH Schema Microdata Works:

  • Microdata schemas are organized by types. These “types” help identify your product(s) or services by a combination of attributes, including images, descriptions and brand names.
  • By incorporating Microdata tags to the HTML of your web pages—tags that say, "Hey search engine, this information describes this specific product, service, or place."—Microdata helps search engines and other applications better understand your content and display it in a useful, relevant way.
  • Google, Bing and Yahoo rank websites that have search engine optimized content AND Schema at the top of their search engine listings.

A key advantage to having LPH employ Schema Microdata is that statistics show a listing on Page One provides a 19 times better click through rate than a site listed on Page two. A LPH manufacturer in the Bay Area reports that his website now attracts 1,000 additional unique visitors per month with the addition of Microdata to his website.

Advanced Website Visitor Metrics

LPH Advanced Visitor Metrics provides you with statistical looks at your website activity. The metrics allow you to see your website’s:

  • Number of visits
  • Overall conversions (number of people landing and proceeding further into the site)
  • Conversion rate (% of people landing and proceeding further into the site)
  • Sickiness (time spent on a specific web page) for each page
  • Sickiness by visitor location and language
  • Number of visitors per key words and the stickiness for each key word
  • Number of visitors per device type and the stickiness for each device type

The LPH Advanced Visitor Metrics Program provides management with the information needed to make informed decisions on organic search engine efforts as well as PPC. Metrics provide you statistical information, allowing you to determine which programs yield the best return on your Internet marketing investments.

Competitive Intelligence

Website Competitive Intelligence is critical to maintaining and improving your competitive search engine ranking advantage.

LPH Internet Website Competitive Intelligence:

  • Tracks your competitors
  • Ensures you know where your competitors rank with search terms relevant to your business
  • Helps you understand why competitors websites rank where they do
  • Alerts you any uptick in competitors' search engine rankings
  • Provides you with a strategy to outperform them

Knowledge is power. Armed with Competitive Intelligence you are able to make any adjustments necessary (copy, key word phrases, etc.) to understand and then get a jump up on your competition.

Outbound Marketing

Outbound Marketing with LPH provides you with an ongoing way to regularly present information about products to existing customers, reach out to potential new ones, and track the results of those efforts.

LPH functions as your marketing department - taking care of your entire website marketing efforts.

LPH will:

  • Set up CRM /Import client database*
  • Set up Monthly CRM campaigns, focusing each campaign on a different area of your capabilities and deliverables
  • Create one email template per month with tracking capabilities
  • Present actionable feedback on email campaigns
  • Create reports with information about who opened the emails and who clicked on embedded links

Outbound Marketing with LPH gives you an excellent tool to stay in touch with existing customers (and reach new ones) to keep them informed about new products, product specials, or any other information you want them to be aware of. Email tracking capabilities allows you to see which campaigns produce the optimal results.

* Client to supply database in LPH specified format (CSV).